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5 Common SEO Mistakes to Avoid

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Are you looking to improve the natural reference to your website but aren’t sure what to do? Are you worried that you may have committed a few SEO errors or of repeating them? Do not worry; you’re not alone!

Today, we’re returning to five of the most frequently made SEO mistakes on the Internet!

Broken links or with no strategy

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Links, also known as linking, are essential to SEO and user experience. They let you push certain pages, benefit from the exposure of other websites, and guide your visitors to the pages you desire.

Ideally, choose at least two mother pages which are the pages you would like to direct your customers. For instance, when it comes to displaying your services, such as an online store, reservation, or contact form, the content your mom pages can change in line with your goals. Other pages, also known as daughter pages, aim to connect to your parents’ pages as quickly as possible.

For instance, hotels could publish blog entries (parent pages) regarding local or regional events happening in the hotel’s vicinity. These pages can connect to a parent site (the page that explains the rooms available for rental in greater detail, as well as directly onto the booking site).

In addition, on significantly older or entirely complete websites, it’s possible to destroy a link through error or delete pages by not remembering to delete the hyperlinks. Be cautious as people don’t like coming across dead links.

URL addresses that are too long or URL addresses with underscores

Search engines and users prefer simple, even if they are not URLs with a sufficient length. Therefore, URLs that are long should be avoided.

Also, make use of the dashes (the famous “hyphens of the 6th”:”- ) as opposed to underscores (or “hyphens of the 8th”: * ) when you address your web addresses. Why? Because specific search engines like Google do not see the underscore as a separator.

To simplify, a page with the URL “restaurant_chinois_lyon” will only be found in Google results by searching strictly for the terms “restaurant_chinois_lyon.” Likewise, if you seek “Lyon Chinese restaurant,” you won’t find the relevant page.

The content of the page is also a factor and could counter this. For instance, some websites can be well-positioned regardless of the underscores on their URL. This is because they cause obstacles to the wheels. Choose the underscores of 6 to get the most excellent chance of success for your property if it is new or in construction.

Duplicate content

Google hates duplicate content. How do you determine what material to present? In addition, to copyrights and other rights. Using the Internet to find out whether you’ve copied your content from another competitor is straightforward. In addition to the legal risk, If your customers notice they are seeing a copy of a different website, they will lose trust and motivation to visit your website.

It should therefore be prevented. However, it is also an error and unwise practice that is unfortunately widely. Based on a study that examined more than 450 million web pages and 100,000 sites, most websites utilize duplicate content simultaneously.

Missing meta descriptions

It is not uncommon to see websites that do not include the meta description of their pages.

However, if search engines don’t pay focus on this, it’s from the user’s point of view that it could cause problems.

If you do not complete a meta description, search engines will determine which text they will display on their result pages. Incoherent sentences, words cut off sentences that are not in or out of context, etc. In this case, the preview will never be more appealing than a clean and succinct description. It could cause users to choose another site to pages that show results for searches…

Too long or lacking tags

In the case of Meta description: Not filling out your title tag gives the option to search engines to show the title they prefer (cut off, not suitable, and so on.). If your title exceeds the length of your title will be removed.

From SEO’s perspective From an SEO perspective, you could include strategically chosen key phrases into the title tag (or an SEO-friendly title). From the perspective of users, take into consideration the rate of clicks! Internet users are more likely to click on a comprehensive and clear text rather than an unfinished line cut off too late.